WE GUIDED NIBENA IN DEVELOPING A UNIQUE COLLABORATION WITH JOYA, CREATING AN EXCLUSIVE T-SHIRT FOR ONE OF THEIR GLOBAL PARTIES HOSTED AT PALAIS DE TOKYO IN PARIS. OUR ADVISORY WORK ENSURED THE PRODUCT PERFECTLY ALIGNED WITH BOTH NIBENA’S STREETWEAR IDENTITY AND JOYA’S EXPERIENTIAL NIGHTLIFE VIBE. THE RESULT WAS A HIGHLY COVETED PIECE THAT CAPTURED THE ENERGY OF THE EVENT AND REINFORCED NIBENA’S CREATIVE POSITIONING.