Where Sportstyle Meets Pop Culture and Tier-1 Media

FOR DUA LIPA X PUMA

PRESS STRATEGY

WE ORCHESTRATED THE ENTIRE PRESS CAMPAIGN FOR THE DUA LIPA X PLEASURES COLLABORATION, ENSURING THE STORY REACHED THE RIGHT MEDIA AT THE RIGHT TIME. FROM THE PRE-LAUNCH PRESS RELEASE TO ONGOING COVERAGE DURING THE COLLABORATION, WE GENERATED CONTINUOUS BUZZ AND ANTICIPATION. OUR STRATEGIC MEDIA ENGAGEMENT TURNED THE PARTNERSHIP INTO A HIGH-IMPACT CULTURAL MOMENT, CAPTURING ATTENTION ACROSS TOP-TIER OUTLETS AND AMPLIFYING THE COLLABORATION’S VISIBILITY WORLDWIDE.

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(CREDITS)

Client: K18 Hair Design, Direction and
Production : Inertia Studios
Sound and Music: Otic Sound