TO POSITION ELIAR PARIS IN THE HAUTE FANTAISIE JEWELRY MARKET, KLIKT DEVELOPED AND EXECUTED A TARGETED PRESS STRATEGY.
BY ENGAGING WITH SELECTED MEDIA OUTLETS AND CULTURE EDITORS, WE CREATED BRAND AWARENESS AND INTRODUCED ELIAR’S SCULPTURAL, CONTEMPORARY APPROACH TO HAUTE JOAILLERIE.
THE STRATEGY ESTABLISHED FOUNDATIONAL MEDIA RELATIONSHIPS AND LAID THE GROUNDWORK FOR FUTURE PRESS COVERAGE.